Newenglish were delighted to win the competitive creative pitch to create a brand for Phoenix Square in Leicester. The project included the branding, signage & wayfinding, photography, print & web design.
The brand needed to embrace and individually express Phoenix Square cinema, Phoenix Square apartments, Phoenix Square studios and Phoenix Square managed workspaces. We were asked to work with the architects to provide interior treatments, signage and guiding, along with the initial web presence and marketing for Phoenix Square apartments.
This was a wonderfully creative project for us to tackle. We wanted to create something that reflected the animated experience of watching film and the digital focus of the companies to be based in the building. The wire typography that runs throughout the branding and signage was hand created by our team, and was developed to give a sense of technology and motion throughout the building and marketing materials. The curves of the branding work as a contrast to the angles of the building. The style of the typography lends itself to animation and looks beautiful both in motion, or as a static form.
This is a project we’re very proud of in the heart of Leicester’s growing Cultural Quarter. The branding successfully links the four elements of the brand under a common ‘umbrella’ theme, whilst allowing each to thrive.
The studio spaces have all sold in a difficult economic times, and the workspaces continue to hit tenancy targets and beyond.