We were asked to rebrand two merging companies into one new brand forCroner Taxwise. This new brand needed to retain the existing colour palette of the Croner Group whilst standing out from everything else happening in the industry.
We wanted to create a strong look for Croner Taxwise, working on clarity and brevity to clearly communicate their services and offers. We created a large colour palette that brought something fresh to Croner and the industry, and worked well with the existing brand to remain identifiable as the Croner group.
Using our newly created Croner Taxwise logo, we deconstructed our design to create graphic elements to boldly portray the experience belonging to Croner. These dynamic elements and layouts push a sense of vitality, bringing something fresh and modern to the sector.
Using imagery and clear messaging filtered down into the literature and animation, the result is a brand which feels strong, experienced, forward thinking and personable. The new literature has a clean and clear aesthetic, perfectly attuned with the clarity and conciseness of the company’s services.
Rotterdam has a recently opened market hall in the city centre. The building is massive with images of fruit, vegetables, local landmark buildings, etc., all printed onto panels that follow the form of the roof.
The images are photorealistic and give the building a real personality. The building has become quite a tourist attraction, showing that good innovative architecture adds to the character of a city.
The artwork is by Arno Coenen and Iris Roskam, and the building is designed by MVRDV architects.
Newenglish were delighted to win the competitive creative pitch to create a brand for Phoenix Square in Leicester. The project included the branding, signage & wayfinding, photography, print & web design.
The brand needed to embrace and individually express Phoenix Square cinema, Phoenix Square apartments, Phoenix Square studios and Phoenix Square managed workspaces. We were asked to work with the architects to provide interior treatments, signage and guiding, along with the initial web presence and marketing for Phoenix Square apartments.
This was a wonderfully creative project for us to tackle. We wanted to create something that reflected the animated experience of watching film and the digital focus of the companies to be based in the building. The wire typography that runs throughout the branding and signage was hand created by our team, and was developed to give a sense of technology and motion throughout the building and marketing materials. The curves of the branding work as a contrast to the angles of the building. The style of the typography lends itself to animation and looks beautiful both in motion, or as a static form.
This is a project we’re very proud of in the heart of Leicester’s growing Cultural Quarter. The branding successfully links the four elements of the brand under a common ‘umbrella’ theme, whilst allowing each to thrive.
The studio spaces have all sold in a difficult economic times, and the workspaces continue to hit tenancy targets and beyond.
New client LSIS (Learning and Skills Improvement Service) commissioned Newenglish to create their strategy document 2012-2015. The brief was to follow their corporate style but take it on a few steps.
Using their colour palette and abstract images the new design cleverly uses overlaid images with coloured blocks to create a new fresh look whilst making this copy heavy document look dynamic and interesting to the reader.
The client has been delighted by the end result and also the process of working with Newenglish. We have also created a digital interactive version of the document to sit alongside the printed version.