We were asked to rebrand two merging companies into one new brand forCroner Taxwise. This new brand needed to retain the existing colour palette of the Croner Group whilst standing out from everything else happening in the industry.
We wanted to create a strong look for Croner Taxwise, working on clarity and brevity to clearly communicate their services and offers. We created a large colour palette that brought something fresh to Croner and the industry, and worked well with the existing brand to remain identifiable as the Croner group.
Using our newly created Croner Taxwise logo, we deconstructed our design to create graphic elements to boldly portray the experience belonging to Croner. These dynamic elements and layouts push a sense of vitality, bringing something fresh and modern to the sector.
Using imagery and clear messaging filtered down into the literature and animation, the result is a brand which feels strong, experienced, forward thinking and personable. The new literature has a clean and clear aesthetic, perfectly attuned with the clarity and conciseness of the company’s services.