Royal visit to Leicester

Well, it’s not everyday we get to nip out of the studio to see the Queen and the Duke of Edinburgh!

The Royal couple were visiting Leicester to attend the Maundy Service at Leicester Cathedral.

Team Newenglish were stood on the corner of Humberstone Gate near the Clock Tower when the Royal limousine drove past. Helen and Brian even scaled a nearby statue to getter a better glimpse of Her Majesty!

Backing the Blues: it’s all gone Blue in Leicester

As we prepare for the very likely destruction of Man U and subsequently winning the Premier League title on Sunday, everything is Leicester seems to be turning blue!

Now including us here at NE, notice our logo has gone BluEnglish!

Truly amazing times in Leicester city #BackingTheBlues #LCFC

Come on Leicester, ain’t no stopping us now!

Less than 5 matches left and the unthinkable may just well happen!

Well, now a new complication has just been thrown into the works as you may/not know, golden boy Vardy received the red card of death, but that ain’t stopping us now, this train is too fast!

So let’s do this Foxes!

From us all at Newenglish.

Wonderfully creative project for Phoenix Square

Newenglish were delighted to win the competitive creative pitch to create a brand for Phoenix Square in Leicester. The project included the branding, signage & wayfinding, photography, print & web design.

The brand needed to embrace and individually express Phoenix Square cinema, Phoenix Square apartments, Phoenix Square studios and Phoenix Square managed workspaces. We were asked to work with the architects to provide interior treatments, signage and guiding, along with the initial web presence and marketing for Phoenix Square apartments.

This was a wonderfully creative project for us to tackle. We wanted to create something that reflected the animated experience of watching film and the digital focus of the companies to be based in the building. The wire typography that runs throughout the branding and signage was hand created by our team, and was developed to give a sense of technology and motion throughout the building and marketing materials. The curves of the branding work as a contrast to the angles of the building. The style of the typography lends itself to animation and looks beautiful both in motion, or as a static form.

This is a project we’re very proud of in the heart of Leicester’s growing Cultural Quarter. The branding successfully links the four elements of the brand under a common ‘umbrella’ theme, whilst allowing each to thrive. 

The studio spaces have all sold in a difficult economic times, and the workspaces continue to hit tenancy targets and beyond.

Striking flower shop brand identity

We set out to create a striking brand identity for a new premium flower shop, Flowerworks, in Leicester city centre; including shop signage and interior, packaging and print work.

The identity needed to stand out from other florists and reflect the exclusive range of flowers, plants, accessories and their contemporary approach.

Our creative thinking produced a dark backdrop to give the brand a sophisticated feel and to accentuate the many vibrant colours found within the shop. The delicate nature of the products is reflected in the use of the flowing illustration and fine letterforms in the logo.

Using the illustration and logo at different scales, the right amount of subtlety and impact was achieved. The visibility of the new brand is ensured at every angle on thestylish van livery as the illustration organically wraps over the van sides and onto the roof.

This very different approach for a florist succeeded in setting Flowerworks apart from all competitors and has helped to attract business locally and nationally.

We are delighted with the branding for Flowerworks. Newenglish’s approach was interesting, fun and professional. The identity created is a true reflection of the character of our business.

Flowerworks

Would you believe we actually created the Flowerworks brand over 10 years ago, and it’s still looking contemporary and fresh today?

Leicester City of Culture 2017 – we’re backing the bid

At Newenglish, we were thrilled to hear that Leicester is bidding to become the City of Culture 2017, and here’s why.

Leicester is a culturally rich and diverse city, and is sometimes overlooked in the context of culture which includes the arts, design and sport. We have a lot to offer in terms of facilities; the cultural quarter alone has the Curve Theatre, Phoenix Square for Cinema and creative businesses, LCB Depot and Makers’ Yard as a hub for creative designer-makers. Just a few minutes away we have Embrace Arts, O2 Academy, not to mention the numerous comedy venues, museums and gig venues across the city.

As a design agency, some of our national clients have asked us why we’re based here in Leicester rather than the capital, and we’ve made them aware of the vibrant design community that resides here. Outside of London, Leicestershire hosts the largest number of design based businesses (over 780 companies), who are here by choice and love being here! 

Winning the City of Culture bid would undoubtably boost the Leicester economy, but equally important, it would raise the profile of the city substantially, both nationally and internationally.

As a creative business based in Leicester, we’re excited to participate in the bid meetings and are delighted to actively support the bid in any way we can. Winning this bid would be brilliant for the entire Leicester community, and will give the community fresh pride in their city.