A digital first for The Co-operative

Newenglish are very proud to have designed and developed the first ever digital Interim Review for the Central England Co-operative!

With almost 8,000 employees and more than 400 branches, the Central England Co-operative (CEC) are one of the largest co-operatives in the UK.

Interim Review 2021

The Interim Review takes a look back over the past six months, providing CEC members and shareholders with an update on the business performance and society highlights, as well as celebrating some of the inspiring work their members have been doing in their local community.

Historically, this document has taken the form of a traditional printed report, which over time had evolved into a simple online PDF. But for their 2021 Interim Review, CEC wanted something different – an engaging and interactive digital experience.

Challenge accepted.

Bringing the review to life

The benefit of ‘going digital’ is that it allowed for the Interim Review to come to life in a way that just cannot be achieved with a printed document.

Our dynamic design features many ‘moving parts’ in the form of animations and video clips – these not only add visual interest and brand personality, but also work as visual signposts to aid the user, helping them to absorb the content quickly and with little effort.

Informative info-graphics

To highlight some of the stand-out statistics within the review – like their 40% reduction in food waste – we created some simple yet informative info-graphics. Animated with subtle motion, these info-graphics present some of the key figures in an engaging and visual way, making it easy for the user to consume the information at a glance.

Moving image

If a picture paints a thousand words, then a video must paint a million! We incorporated engaging video clips throughout the Review, with each section beginning with a gentle, soft-focused piece of footage, relevant to the content. From the wheat field at sunrise, to the pride flag swaying in the wind – these clips help to set the tone, communicate the message and help the user navigate their way through the different sections of the Review.

Providing a good user experience

A good website needs to not only look great – it needs to function great too! It’s all part of providing a seamless and enjoyable user experience. We built the Interim Review on a simple structure with a clear and intuitive navigation menu, so whether it’s being viewed on a desktop or a mobile device – the user can hop between the different sections of the Review quickly and with ease, or simply scroll through it ‘top to bottom’ at their own pace.

Little details make a BIG difference

Whether it’s the calming motion of the objects as they load into frame, the way the numbers automatically ‘count up’ on-scroll, or the way the bar charts smoothly unfold before your eyes. The digital review is packed full of subtle motion which provides the user with a far more engaging online experience – we’re particularly pleased with Debbie and Jane’s animated signatures, which appear as if they’re being written on the screen in real-time!

Thank you for such professionalism and hard work throughout. I really appreciate it.

Brand Director, Central England Co-operative

Telling stories

The digital report shines a light on some of the wonderful projects being carried out by CEC members – supporting local groups, good causes and vital community projects. Our structured, easy-to-follow page layouts help to tell these important stories in a visual and informative way, using large hero images, floating objects and clear typography.

Taking sustainability seriously

With the environment and their commitments to the ‘UN Sustainable Development Goals’ in mind – moving to a digital Interim Review has enabled the Central England Co-operative to take a big step towards achieving a more sustainable, paperless world.

I just wanted to say a massive thank you for the highly professional and creative work that Newenglish have done for Central England Co-operative.

Brand Reputation & Campaigning Manager, Central England Co-operative

Let’s co-operate, again!

We just love the Central England Co-operative’s ethics-led approach to business and the truly inspiring work they do in their local community, which is why we felt so proud when they chose Newenglish to create their first ever digital Interim Review – and why we can’t wait to ‘co-operate’ with them again in the near future.

Click here to see the report in action: https://interim-report.centralengland.coop

How brand and web design can boost your profits

Leicester Business Festival

Newenglish Design were proud to give a half day seminar for the Leicester Business Festival (24 October–4 November 2016) which featured 80 events over two weeks, 25 of which were sold out including our seminar on brand and web design.

The seminar took place at our studio in Leicester and was attended by both small and large businesses.


The first part of the seminar was about brand. First impressions count, and emotional connections create effective bonds. Wendy, Creative Director, gave thoughtful insight about how businesses can connect deeply with their customers through honest branding:

It’s about clearly and consistently applying your values to everything that you do.

Ask yourself the question, how do we as consumers engage with a brand on an emotional level? When a strategically defined brand gets it right, what happens is like when people fall in love with each other. This is the same for all businesses, big and small.

This leads to:

  • Loyalty
  • Advocacy and
  • Can protect your price in times when competitors rely on promotional discounts to drive sales.
  • The ideal platform from which to extend your offer or range

A great example of a brand that invokes a moral ethos and shared value is Macmillan cancer support. The obvious shared value is that cancer sufferers deserve compassionate care. Wendy went on to unpack the Macmillan brand values which are all embodied in the simple advertising below.

no one should face cancer alone

Our own big brand example is Honda. Newenglish has been one of their major creative agencies for 19 years to date. Reflecting the brand personality through design, digital and advertising in a perpetually competitive market place. This is how Honda describes itself, below, followed by one of our advertising campaigns:

honda design

Our small brand example is brü, a brand for which we were tasked to bring big brand success into something which looks and feels independent, but that is replicable in roll out to other cities. We came up with the name and a brand which looks professional, local, warm and individual.

The success of the Cafe speaks for itself, as after just over a year, the brand rolled out a second store in London:

Take home messages:

  • Identify your core values
  • Promote a consistent image & message
  • Involve your staff
  • Remember everything you do is linked to your brand.
Web Design

The second part of the seminar focused on web design and how useful, well designed websites can bring amazing results.

Clients often need a little help thinking through some basic questions, and these can sometimes be overlooked even by experienced marketers.

Carl, Creative Director, asked 2 simple questions:

1. Why do you need a website?
2. What do you want it to do?

A demonstrable example of a website that enabled the business to save tens of thousands on recruitment costs was a website we did for Building Services Design (BSD).

147 unique views

This is a working example of good web design, with simple navigation that subsequently resulted in reduced overhead and ultimately a happy client.

Take home messages:

  • Think about mobile strategy
    Look at your google analytics and see what percentage of visitors view your site on mobile/tablet as well as desktop
  • Gain inspiration
    Look at your competitors and non-competitors and see why you like them. Communicate with your web design to ensure that you and your organisation stands out from the crowd
  • Content
    Make sure you know what you want on your site and make your images personal to you and your organisation
  • Strong call to action
    What’s in it for a visitor to your site, what will they gain?
  • Trust
    Believe that the web designer know what they are doing, let them do what they do best, making it more likely to meet or exceed your expectations.
Feedback from the seminar

Thank you for the seminar and the warm welcome today. I enjoyed the seminar and found it informative. It was clear, concise and easy to follow. The statistics for the sites you had designed were amazing. The networking was an added bonus and your coffee is quality! Thank you once again.

Thank you so much for your time yesterday. You covered so much in two hours, it was fantastic and really got me thinking.

Wonderfully creative project for Phoenix Square

Newenglish were delighted to win the competitive creative pitch to create a brand for Phoenix Square in Leicester. The project included the branding, signage & wayfinding, photography, print & web design.

The brand needed to embrace and individually express Phoenix Square cinema, Phoenix Square apartments, Phoenix Square studios and Phoenix Square managed workspaces. We were asked to work with the architects to provide interior treatments, signage and guiding, along with the initial web presence and marketing for Phoenix Square apartments.

This was a wonderfully creative project for us to tackle. We wanted to create something that reflected the animated experience of watching film and the digital focus of the companies to be based in the building. The wire typography that runs throughout the branding and signage was hand created by our team, and was developed to give a sense of technology and motion throughout the building and marketing materials. The curves of the branding work as a contrast to the angles of the building. The style of the typography lends itself to animation and looks beautiful both in motion, or as a static form.

This is a project we’re very proud of in the heart of Leicester’s growing Cultural Quarter. The branding successfully links the four elements of the brand under a common ‘umbrella’ theme, whilst allowing each to thrive. 

The studio spaces have all sold in a difficult economic times, and the workspaces continue to hit tenancy targets and beyond.