Reimagined public street signs

Dylan Coonrad reimagines public street signs to reflect a world facing coronavirus

A crosswalk sign with the people standing apart and warnings not to shake hands are among the series of conceptual signs designer Dylan Coonrad reinterpreted to fit with the coronavirus’ social distancing guidelines.

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Dynamic elements to push a sense of vitality

We were asked to rebrand two merging companies into one new brand forCroner Taxwise. This new brand needed to retain the existing colour palette of the Croner Group whilst standing out from everything else happening in the industry. 

We wanted to create a strong look for Croner Taxwise, working on clarity and brevity to clearly communicate their services and offers. We created a large colour palette that brought something fresh to Croner and the industry, and worked well with the existing brand to remain identifiable as the Croner group.

Using our newly created Croner Taxwise logo, we deconstructed our design to create graphic elements to boldly portray the experience belonging to Croner. These dynamic elements and layouts push a sense of vitality, bringing something fresh and modern to the sector. 

Using imagery and clear messaging filtered down into the literature and animation, the result is a brand which feels strong, experienced, forward thinking and personable. The new literature has a clean and clear aesthetic, perfectly attuned with the clarity and conciseness of the company’s services. 

Trumpet blowing

Newenglish Design WINNER at DBA Design Effectiveness Awards 2019 for Beeston Library.

We are pleased to announce that Newenglish Design has won aprestigious award for our work on Inspire Culture’s Beeston Library, Nottinghamshire at the DBA Design Effectiveness Awards 2019. These Awards recognise projects that demonstrate design’s tangible effect on a business by drawing focus onto design’s strategic and commercial value.

The creative work resulted in a 62,721 increase in library visits, a 42% increase in new members, 135% increase in event attendance, and a 300% increase in room hire income.

Entered jointly by the client andNewenglish Design, the DBA Design Effectiveness Awards are an annual event that provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.

The shortlisted winners had been selected through three rigorous rounds of judging, by a panel made up of design and marketing heads from leading brands and organisations.

Read the press release here

Madisons cafe: interior

Just completed. Madisons cafe on London Road in Leicester has undergone a makeover, featuring 400 hanging cups, teapot lamp shades, bespoke wallpaper, and a new brand identity.

Madisons hand makes its delicious Galato on the premises, and serve hot food, such as pasta and pizza, plus pastries and delicious coffee.

The new look and feel creates a unique interior that works well with the elegant high ceiling building.

Hyson Green Library – Nottingham City Libraries

Our first job for Nottingham City Libraries.  

The library has been given a strong personality that reflects the vibrant multicultural nature of Hyson Green. The library features vibrant colours, line drawing illustrations and a character called ‘Skate’ in the children’s section.

Hyson Green library sits within the Mary Potter Centre which is also home to local GP practices, City Council Services, and Nottingham City Homes.

Reaction to the refreshed library has been extremely positive.

Comfortable and contemporary interior

Dunkin’ Donuts has been brought back to the UK after a 15 year break to join its sister brand Baskin Robins.

The US store design was not bringing customers into the Harrow store (it was performing very poorly in a prime location), so Newenglish was invited in to re-address the interior design to suit the UK and European markets.

We created an interior to embraces the fun of donuts and ice-cream. The store was updated to make a comfortable, contemporary, warm interior that people are keen to spend time in, and to be their place of choice when meeting up with friends. The focus was firmly put on the products, coffee and food, that the brand were keen to address.

The design has since been rolled out in St Albans, Wood Green and Baker Street in London, with stores in Leeds also being updated.

These stores are performing brilliantly, the uplift in turnover is incredible compared to our original US style store in Harrow.

Dunkin’ Brands Franchisee

Humphris Signage Installation

We’re delighted to see our latest signage project being installed!

Over the past few months we’ve been creating a new brand identity and website for Humphris Funerals based in Banbury, Oxfordshire.

Here are a few snaps (taken on our phones) showing how we’ve applied the new brand to the building and fascia. Watch this space for further updates and the website launch!

A creative hub for start-up creative companies

LCB Depot

The Brief

Newenglish were commissioned to create a brand identity for LCB Depot—a former bus depot that was to be transformed into a creative hub for start-up creative companies, the first of its kind in Leicester’s emerging cultural quarter.

The identity needed to be creatively unique and reflect the energy and ethos of the building. Practically, it needed to work across signage, print and digital media.

The thinking

We introduced the idea of using cubes to represent the creative spaces themselves as a theme running throughout the building.

Clear cubes above the main entrance house fluorescent acrylic letterforms which glow like works of art, and form the basis of the print identity. Inside, the cube theme continues. Toilets are signed with cubes containing a toilet roll—pink for girls, blue for boys—and companies can fill their own studio cubes with whatever objects they choose.

The result

This is a striking, original and humorous identity that captures the spirit of ‘creative space’ within the LCB Depot.

Newenglish Design created this unique identity over 10 years ago, and it’s still looking sharp and fresh, and recognisable as a creative landmark in Leicester’s cultural quarter.

The identity ties in perfectly with the culture and thinking behind the project. A great visual statement for the creativity within LCB Depot.

Cultural Quarter Projects Director, Leicester City Council

Hollowells Funeral Directors

A happy for Monday for Newenglish Design as we see the launch of our project for Hollowells Funeral Directors in Northampton. The family run company commissioned us to create them a new brand identity, advertising campaign, and website.

At Newenglish we are highly skilled at changing perceptions. The funeral sector is one that is seen as being rather old fashioned on the whole, despite being extremely professional and caring. We wanted to ensure that their professionalism and modern approach to funerals was conveyed, changing the perception of funerals.

Being able to make the difficult experience of losing a loved one a better experience by using our design and communication expertise is a genuine pleasure.

As part of the rebrand we shortened the original name ‘B. Hollowell & Son’ to Hollowells and created a brand style that is both classic and modern.

New signage for their branches is being installed today, ready to show the Northampton public the new face of the company.The signage features a unique H and flourish that we hope will become recognisable across Northampton.

We’re really proud of the finished results!

Visiting Brü coffee shop

Last Tuesday we headed to Brü Coffee Shop for the grand opening. The team have loved the work on Brü so far, it’s stretched lots of our creative muscles—and the work to date includes brand creation, interiors concept, interior design, packaging design, hand drawn illustrations and website design and development.

After all the hard work, it was lovely to sit back with a coffee and watch the public enjoy the coffee shop.

So head to Granby Street in Leicester to support a local business and have a brilliant cup of coffee in very unique surroundings!