As always, we send out a little festive something in December each year. Often this would be something physical and always light-hearted and fun! But, in the midst of the pandemic in 2020, we opted for a digital approach.
With the many negative stories dominating the news thoughout 2020, we decided to bring in some Christmas cheer by creating perhaps the world’s first Positive News Generator!
We shared this with our friends, colleagues, clients and customers using a Mailchimp campaign. The Mailchimp email featured a clear call-to-action directing our audience to our Positive News Generator webpage.
The viewer was presented with an interactive snow globe to shake (complete with snowman wearing a facemask in true 2020 fashion, of course!). Once the snow flurry settles a positive news story is generated – just a simple headline, with a link to the full article, should the viewer want to read more. The globe can be shaken again and again to reveal more positive news from 2020.
The result was an interactive bit of fun to bring some festive cheer to the end of a dismal 2020. Our audience happily engaged and the generator created a fantastic reaction!
And the award for the most creative, uplifting and engaging Christmas email goes to… Who else? But Newenglish!
Get in touch if you would like us to design an interactive or festive email for you to be uniquely fitting your brand. Interactive and animated emails can be a great opportunity to engage with your audience, and we can design and create a campaign very efficiently.
