Festive Animations

January is a strange month. We’re only two weeks into the new year, yet Christmas already feels like a distant memory.

But now that the decorations have been packed away, and we all focus on getting fit again after over-indulging during the festive break – we wanted to stop and share some really engaging, and very festive, animations which we created for The Loughborough Schools Foundation.

The challenge

The Foundation asked us to create two animations which they could share on their social media channels. The first was to wish their students, the parents of their students, and their school staff a Happy Christmas. This was to be followed by a second animation, to wish them all a Happy New Year.

We just love creating animations, so were really excited by this challenge.

The thinking

Throughout December social media feeds are awash with glittery, Christmassy content. We wanted to create something that stood out against this busy backdrop. Something which was engaging and captured all the fun and excitement of Christmas, in a simple and classy way.

Importantly, we wanted the animations to represent all four schools and the nursery, which together form The Loughborough Schools Foundation.

Happy Christmas

As snowflakes gently fall against the deep-blue (on-brand) background, a simple, single-line animation enters the frame, forming the distinctive shape of a Christmas tree. As the ‘Happy Christmas’ message is being revealed, the tree becomes decorated with colourful baubles – with each colour representing the different schools within the Foundation.

Happy New Year

We wanted to create a consistent pair of animations, and for the New Years version to have the same look and feel as the Christmas post. To achieve this the layout remained the same, with the Foundation logo, background colour and message placed in exact the same position. However, this time the single-line animation would slowly reveal the number 2022, signalling the new year ahead. And instead of gentle snowflakes, we created a series of colourful fireworks which exploded at random in the background – again, the colour of each firework representing the different schools and nursery within the Foundation.

I love both the Christmas and New Year ads. Really fab with the school colours. Classy design but fun – perfect!

Director of Marketing | The Loughborough Schools Foundation

Just like our client, we are really happy with the execution of both animations – we kept a close eye on our own social media feeds over the festive break, and it was great to see the adverts ‘go-live’ and achieve our goal of being engaging and fun, yet finding a way to cut through all the other Christmas and New Years content circulating online.

To see more of the work we have created for The Loughborough Schools Foundation, click here.

The case for a Christmas email

A well-designed email can be the difference between an annoyance that clogs up our inboxes and a nice surprise when we check our email. At Newenglish, we believe email is an effective tool for engaging your audience and an opportunity not to be missed.

At this time of year a festive email is the perfect opportunity to engage your audience, clients, and customers. Not to sell. Not to ‘commercialise’ Christmas. But to put smiles on faces. To demonstrate your Christmas spirit and show that you do, indeed, to wish your audience a very happy Christmas!

Below are three examples of Christmas email campaigns we have created and they demonstrate how powerful email can be when using engaging copy, subtle animation, and clear messaging.

Newenglish Christmas email (2020)

It is our very own Christmas tradition to send out a little something at this time of year.

Usually this would be something physical and always light-hearted and fun! A Santa mask in 2014 caused plenty of merriment, and in 2016, we invited people to write their own Christmas story using emojis! But, in the midst of the pandemic last year, we opted for a digital approach.

With all the negative stories dominating the news cycles, we decided to bring in some Christmas cheer by creating perhaps the world’s first Positive News Generator! We shared this with our contacts using a Mailchimp campaign.

The email featured a clear call-to-action directing our audience to our Positive News Generator. As you can see the result is an interactive bit of fun!

We had a fantastic reaction! One recipient said this—

And the award for the most creative, uplifting and engaging Christmas email goes to……..Who else? But Newenglish!

Torr Waterfield (2021)

To bring us right up-to-date, here’s a fresh campaign we did for the fantastic accountants at Torr Waterfield. They tasked us with creating a Christmas greeting to their customers. It also included their opening times over the festive period.

Once again, we saw the opportunity to bring in a beautifully crafted animation:

Newenglish Christmas email (2021)

Our current Christmas email campaign is centred around the joy of a #SimpleChristmas. The email we created was interactive, allowing the recipient to vote for their favourite simple Christmas tradition(s).

Since this is still live, why not add a vote for your favourite #SimpleChristmas tradition(s)?

Engage your audience with an email campaign

Get in touch if you would like us to design a Christmas email for you, uniquely fitting your brand. It’s not too late! We can design and create a campaign very efficiently.

Email: design@newenglish.co.uk
Tel: 0116 291 5375

Team Newenglish 2016 Christmas Activity

As we are in the 2nd week of 2017, here are a few belated photos from our Christmas activity at Leicester’s Crafty Sew & So.

It was a great experience bonding with the team outside of work while learning to sew tote bags. Big thanks to the lovely ladies at Crafty Sew & So helping with us beginners. After the morning activity, we went to the White Peacock for Christmas dinner and held our annual Secret Santa with a challenging £2 limit.

All in all, a lovely Christmas bash to round off 2016 in style!

Team Newenglish Christmas Bash 2015

We may be well into the second working week of the new year, but here are a few belated photos from our fantastic Team Newenglish Christmas bash.

We had a great time trying our hands at the Arabic Gum Printing technique at the new Leicester Print Workshop followed by a delicious meal at The Case, where we held our infamous Secret Santa, with a challenging £2 limit. We rounded off the occasion with a spin around the big wheel in Leicester’s Jubilee Square.

As you’ll be able to tell from these pictures, a good time was had by all!

Merry Emoji Christmas

A very Merry Christmas from us to you!

This year we decided to have a play on Oxford Dictionary word or rather icon of the year, the “face with tears of joy” as our Christmas card.

The result is a card with a certain popular George Micheal Xmas song with blanks and a sticker sheet.

Now the competition is on to see who humours us the best, so dash on to twitter with #NELastEmoji and may be you can help us decide by liking your favourite.

Happy Holidays!

Ho Ho Ho and the #NESantaSelfie winner is…

Michael Hold

After much consideration, we’re proud to announce that Michael Hold was the winner of our #NESantaSelfie competition!

We thought he looked so jolly and santa-ish that he had to take the gong. Well Mr NESantaSelfie enjoy your win.

And that’s it for another year. What do we have in store for you this year eh! I guess you just have to keep an eye out towards the end of the year.

Santa Selfie craze and a Merry Christmas from Newenglish

Merry Christmas from Newenglish

It’s the new craze, not #selfie, #NESantaSelfie.

Well recently we have been very busy at work as you can see below; designing the #NESantaSelfie mask craze sweeping across offices all around the Midlands. Check out our twitter feed for the evidence.

If you haven’t got one already contact us now for your very own Santa mask.

Merry Christmas!


DMU Christmas Email 2013

DMU commissioned us to design and produce an animated Christmas email greeting for potential students.

We’ve just had the response from it:

The email was very well received, with nearly a 40% Click Through Rate – we are just waiting on official stats to be released. We have also had some open day bookings as a result of the email, which is fantastic, so it was well worth doing!

Sprout work

Sprout work flowing thick and fast already! Channell Events seem to have been having fun even if they’re not best pleased…

It should be noted that the best sprout usage will receive a prize. It may be chocolate. It may be wine… but it sure as anything won’t be sprouts!