Rocket Round Leicester


An intergalactic art trail and flagship funding event for LOROS Hospice.

In the Summer of 2021, the Rocket Round Leicester art trail featuring 40 giant rocket-shaped sculptures dotted across the city, was the biggest art event Leicester had ever seen!

We were very proud to be chosen by LOROS to create the Rocket Round Leicester brand, and to play a part in bringing this exciting city-wide trail to life.

5, 4, 3, 2, 1...

Our first task at Newenglish ‘mission control’ was to name the event. After much consideration we landed upon Rocket Round Leicester. Not only is this an accurate description of the art trail, but we loved the way it just rolls off the tongue to form a memorable statement.

Taking inspiration from the culturally significant pop-art movement, we successfully paired the adventure of space travel with vibrant, eye-catching illustrations and dynamic shapes. This created a playful brand, bursting with colour and cosmic energy, forming the bedrock for the overall ‘look and feel’ of the event.

Everyone LOVES it! The colourful brand is vibrant and engaging, thanks once again for all of your work. Marketing & Communications Manager, LOROS

Reach for the stars

We created a suite of promotional materials showcasing Rocket Round Leicester to generate interest in the local community, and promote the event to potential sponsors, partners, and artists.

LOROS successfully recruited the 40 artists required to decorate the main rocket sculptures, and encouraged local schools to take part to create a number of smaller rockets. The art trail was preparing for launch!

Countdown to lift off!

Meanwhile, the event was being organised against the uncertain backdrop of the Covid-19 pandemic which posed various challenges. Throughout this time, Newenglish remained on-hand to assist LOROS to ensure the launch date was met and the event was a success.

We supplied the team at LOROS with detailed brand guidelines and a toolbox of branded assets. LOROS was able to confidently promote the event consistently and on-brand, with the flexibility to apply the Rocket Round Leicester brand to a wide range of print, digital and large format assets; including publicity on social media, signage at the Trail Hub base, and various event merchandise.

We just love seeing the logo as a Rocket Round Leicester fridge magnet!

Thank you for the huge part both you, and the rest of your team, have played in bringing Rocket Round Leicester to life (quite literally really!). When we first met back in 2020, we had, what I’m sure was, quite a large, complicated brief, and you really have managed to brilliantly capture what we wanted the trail to be all about with the branding you created. Events Lead, LOROS

A stellar fleet of sculptures

The art trail featured decorated rocket-shaped sculptures to be found at various locations across the city; 40 stunning Giant Rockets and a number of smaller awesome Junior Jets. Each Giant Rocket sculpture was an 8ft tall blank canvas for artists to express themselves, and the Junior Jets were designed and decorated by local young people.

We created a useful map to help visitors to find all the fantastic sculptures around Leicester. On-brand and pinpointing the location of each rocket sculpture, the map was packed full of interesting information about LOROS, the rockets, and the trail.

Star-studded finale

As the intergalactic event drew to a close, each rocket sculpture was sold at an exclusive auction. Successful bidders would own one of the unique rocket artworks, with all the proceeds raised going to LOROS to support the important work they do.

An out-of-this-world boost

We are really proud of this project. After a challenging time Leicester needed a boost, and we hope this project raised a smile, and that the art trail went some way towards bringing people together to celebrate creativity and our city.

It was wonderful to see the brand we created on display around the city, with so many people, young and old, searching for rockets and genuinely enjoying the trail. Not to mention, helping LOROS to raise much needed funds for their ongoing work of supporting patients and their families at a difficult time of their lives.

You can support Loros via their website, here.

© Beth Walsh Photography

The end result was simply phenomenal, and I know that on a personal level at the very least, I will treasure much of the collateral for years to come with very fond memories. Not forgetting, of course, how many people enjoyed the brand, exploring the trail throughout last summer. Events Lead, LOROS

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