A digital first for The Co-operative

Newenglish are very proud to have designed and developed the first ever digital Interim Review for the Central England Co-operative!

With almost 8,000 employees and more than 400 branches, the Central England Co-operative (CEC) are one of the largest co-operatives in the UK.

Interim Review 2021

The Interim Review takes a look back over the past six months, providing CEC members and shareholders with an update on the business performance and society highlights, as well as celebrating some of the inspiring work their members have been doing in their local community.

Historically, this document has taken the form of a traditional printed report, which over time had evolved into a simple online PDF. But for their 2021 Interim Review, CEC wanted something different – an engaging and interactive digital experience.

Challenge accepted.

Bringing the review to life

The benefit of ‘going digital’ is that it allowed for the Interim Review to come to life in a way that just cannot be achieved with a printed document.

Our dynamic design features many ‘moving parts’ in the form of animations and video clips – these not only add visual interest and brand personality, but also work as visual signposts to aid the user, helping them to absorb the content quickly and with little effort.

Informative info-graphics

To highlight some of the stand-out statistics within the review – like their 40% reduction in food waste – we created some simple yet informative info-graphics. Animated with subtle motion, these info-graphics present some of the key figures in an engaging and visual way, making it easy for the user to consume the information at a glance.

Moving image

If a picture paints a thousand words, then a video must paint a million! We incorporated engaging video clips throughout the Review, with each section beginning with a gentle, soft-focused piece of footage, relevant to the content. From the wheat field at sunrise, to the pride flag swaying in the wind – these clips help to set the tone, communicate the message and help the user navigate their way through the different sections of the Review.

Providing a good user experience

A good website needs to not only look great – it needs to function great too! It’s all part of providing a seamless and enjoyable user experience. We built the Interim Review on a simple structure with a clear and intuitive navigation menu, so whether it’s being viewed on a desktop or a mobile device – the user can hop between the different sections of the Review quickly and with ease, or simply scroll through it ‘top to bottom’ at their own pace.

Little details make a BIG difference

Whether it’s the calming motion of the objects as they load into frame, the way the numbers automatically ‘count up’ on-scroll, or the way the bar charts smoothly unfold before your eyes. The digital review is packed full of subtle motion which provides the user with a far more engaging online experience – we’re particularly pleased with Debbie and Jane’s animated signatures, which appear as if they’re being written on the screen in real-time!

Thank you for such professionalism and hard work throughout. I really appreciate it.

Brand Director, Central England Co-operative

Telling stories

The digital report shines a light on some of the wonderful projects being carried out by CEC members – supporting local groups, good causes and vital community projects. Our structured, easy-to-follow page layouts help to tell these important stories in a visual and informative way, using large hero images, floating objects and clear typography.

Taking sustainability seriously

With the environment and their commitments to the ‘UN Sustainable Development Goals’ in mind – moving to a digital Interim Review has enabled the Central England Co-operative to take a big step towards achieving a more sustainable, paperless world.

I just wanted to say a massive thank you for the highly professional and creative work that Newenglish have done for Central England Co-operative.

Brand Reputation & Campaigning Manager, Central England Co-operative

Let’s co-operate, again!

We just love the Central England Co-operative’s ethics-led approach to business and the truly inspiring work they do in their local community, which is why we felt so proud when they chose Newenglish to create their first ever digital Interim Review – and why we can’t wait to ‘co-operate’ with them again in the near future.

Click here to see the report in action: https://interim-report.centralengland.coop