For pets and people
Founded upon a strong set of core values, The Ralph is a state-of-the-art Veterinary Referral Centre, delivering excellent care with the utmost compassion.
From Cardiology to Neurosurgery, a dedicated team of over 180 in-house specialists delivers a fantastic range of clinical services from their impressive hospital in Buckinghamshire. The hospital is named after a rather inspirational rescue cat called, you guessed it… Ralph.
We were so delighted to create the brand for The Ralph. Their passion and love for our furry friends is infectious and we had a lot of fun, creating their brand, brand strategy, website, animations, advertising, signage, and interior.
Playful, cheeky twist
It was our job to create a brand from scratch before their hospital was built. The Ralph, a new and vibrant company, are all about the animals. We wanted to communicate their professionalism, passion, energy, and ethics so that vets and investors alike, would be won over and love this enterprise.
We put a playful, cheeky twist on the vet brand, to help make The Ralph stand out and chime with the fun of owning a pet, even when they get poorly.
All about the animals
The 1980s building needed internal re-modelling, so our design work included advising on both the spatial and interior design, for the separate cat and dog receptions, waiting areas, offices, and public spaces.
We designed bespoke, scratch-resistant, reception desks, and comfortable, wipeable, animal-proof waiting room furniture, to sit alongside planters to create reassuring spaces for animals and their carers. There is even a quiet pod for nervous dogs and their carers to wait in.
A special room was created for the sad times when an animal must be put down; home-like with a sofa, beanbags, gentle lighting, and a medical table.
The hospital has every medical discipline you would find in a human hospital. Vets refer pets to the hospital, and the pet carers are encouraged to go to The Ralph website to see where their pet will be cared for.
On the website, we carefully planned the customer journey to get to the desired information quickly. The site has many sections, so clarity was at the forefront of the design, while deeply retaining the friendly, reassuring brand design throughout.
The website successfully serves both B2B and B2C.
A bark of approval, a meow of applause
It’s been fantastic to see The Ralph really take off and help poorly pets and their owners. The brand we created is loved across every touchpoint, from their exciting environment and slick website to their marketing materials.
The brand is well recognised amongst vets and the business hit profit well in advance of their projections. Just over two years after opening, over 180 staff are now employed at The Ralph and the hospital is ahead of schedule as a profitable business.
I came across Newenglish a few years ago when they helped design a dental practice we owned in the Midlands. Their work was not only creative but also inspiring with a keen understanding of a patient's emotional response to colour, design and aesthetics during their journey through the practice. I was so impressed that when it came to looking for a team to help us with the interior design, branding and client journey for both our animal patients and their human carers at The Ralph, it was obvious that Newenglish was the team for us. We needed 'outside of the box' thinking and we have been impressed with their thought on colour schemes, the interior design of our premises and the design of the various digital touch points for both our referring vets and our patient carers. Co-Founder, Chairman of the Board & Finance Director, The Ralph Veterinary Referral Centre Plc
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