ClientMarket Street Dental
The BriefOur client's dental practice was moving to new premises in the heart of Nottingham city centre and approached us based on our expertise in the dental sector to create the identity and interiors for the new location. The practice is predominantly NHS with a growing private patient customer base. We were asked to name the practice, create a brand identity and to 'bring the practice to life' with interior design.
The ThinkingBuilding on the brief, we took the opportunity to use the relocation as a point of change for the practice and implemented a complete overhaul. The practice was named Market Street Dental after its well known location in Nottingham. We wanted the name to be classic and timeless, and this thought process applied to the brand too, which we kept very clean and sharp. In contrast to the required simplicity of the brand, the interiors needed to be vibrant, colourful and fun. The interior look and feel needs to flow through the main reception/waiting area, the prep rooms, treatment rooms and even the toilets!
The ResultThe completed interior project has personality by the boat load. Market Street Dental has a large space for its main reception/waiting area which was brought together by using graphical wall treatments that cleverly feature toothpaste and toothbrushes. Bright colours are used throughout across the walls and furniture. Statement furniture and lighting plus quirky elephants for the kids to play with really make the practice feel special. And of course, if you call in, don't forget to visit the smallest room – the toilet hasn't missed out on the interior treatment!
Newenglish came highly recommended with their experience in the dental sector. They used their knowledge and design flair to find creative ways to meet our needs. Market St Dental Care has become a bright, welcoming, modern space that is full of quirks and design touches. Our patients always comment on the little details around the practice and welcomed all the changes we introduced as part of the service overhaul. The actual treatment rooms are beautifully finished and well thought out. I'm so pleased they were recommended to us – the practice is just so beautiful.Owner, Market Street Dental