Kiss Goodbye are funeral directors based in Liverpool, Merseyside. Their differentiation from other funeral directors in the area is that they offer straightforward funerals with a emphasis on price, funeral start at £295. Despite being very economical Kiss Goodbye maintain a high level of professionalism, care and understanding. They needed a brand which portrayed this effectively, and website which was simple, modern and easy to use.
Working with the name created by the client 'Kiss Goodbye' we created a brand identity that intentionally didn't look premium but was vibrant modern and simple. The use of the flower is a visual device that ties all the communications together. The responsive website is easy to use whatever device its viewed on, the bright colour palette bucks the trend of their competitors and creates differentiation, ensuring Kiss Goodbye stands out whilst maintaining the professionalism and value offered by their service.