Honda customers are loyal and passionate about their bikes. So, when we began creating Honda bike campaigns, we got to know them by visiting Honda dealerships and talking to the experts and the customers. This helped us understand what makes them tick so our creative feels authentic, speaks the right language, and connects with the end-user on a personal level.

Honda prides itself on providing a ‘happy’ customer experience from start to finish. From the sale through to completion and beyond, Honda customers are in good hands. This mindset formed the basis of our Honda Happiness campaign. We branded and promoted a series of customer aftercare benefit packages, including specialist bike insurance, extended guarantees, and service contracts. All plain-speaking and guaranteed to raise a smile amongst riders.

We created a campaign to highlight the real benefits of using only Honda Genuine Parts. The campaign had a simple, illustrative look and feel, and consisted of a series of press adverts, an informative brochure, and promotional banners to be used at Honda bike showrooms and taken to motorbike shows nationwide. The campaign was a success, triggering a notable uptake for Honda Genuine Parts.