Honda Happiness brand
Client
HondaProject
Honda Happiness campaignThe Brief
To create an eye catching brand identity and marketing materials to promote a range of products and services offered by Honda Bikes to their new and existing motorbike owners.The Thinking
After researching the market to gain a comprehensive understanding of the different motorcycle customers and also what the dealers required, we created a brand identity and strap line that is no nonsense and to the point. The tone of voice used is plain speaking and direct whilst the imagery focused in the main on the bikes. A series of icons visually represent the different services offered by Honda Happiness, when seeing a range of materials together it is easy to quickly identify what its about.The Result
A range of attractive literature that conveys the benefits of Honda Happiness products to the consumer whilst also helping the dealerships to sell their servicing packages, etc. For the Bike show we created a genuinely useful giveaway that promoted the Bike insurance, a Honda Happiness branded 'puck'. This is a small hard plastic disc that bike owners keep in the jacket pocked and use it to put under their bike stand when parking the bike on tarmac (the bike can fall over if the tarmac is hot/soft due to the small foot on the bikes stand sinking into the tarmac, the Puck gives larger surface area protects against this).
