A pillar of their community, Hinckley & Rugby Building Society has been providing competitive savings accounts and mortgages, along with the highest standards of customer service, for over 150 years.
We partnered with Hinckley & Rugby Building Society more than a decade ago and developed a fresh new identity worthy of their reputation for excellent customer service and a wide range of products.
Good branding includes everything the public or your clients see, hear, and feel. Every touchpoint.
So, we began by designing the brand, creating a communications strategy, and refining their tone of voice – the words used and the way they’re used. Using the new brand we created a new suite of corporate literature, the look and feel of their website, and a complete refit of all their high street branch interiors and exterior signage.
Inviting interiors
Inside the branches we added comfortable, contemporary-classic furniture pieces in rich, positive colours, to work with the large-scale wallpapers we created. The resulting spaces became bright, tasteful, welcoming, and designed to be accessible and dementia friendly.
Over a decade on the branches still look fresh.
For the first time in a generation, Hinckley & Rugby can feel truly proud of the image it portrays to its customers on the high street, by post and online. Marketing & PR Manager, Hinckley & Rugby Building Society
A signature style
We use a candid, naturalistic style of photography throughout all Hinckley & Rugby communications. Depicting ‘real people’, this signature style helps communicate the trustworthiness of the Building Society, and the community it serves.
It’s good to see this has become a mainstream approach. Remember, this ongoing project spans over a decade, which is why we thought we’d showcase it here.
Well-crafted messaging
Digital is central to everything we do. Illustration and moving image can help to add focus to websites, and with well-crafted messaging, form the basis of great social media campaigns.
