ProjectBranding, signage & store Interior
The BriefWe set out to create a striking brand identity for a new premium flower shop in Leicester city centre; including shop signage & interior, packaging and print work. The identity needed to stand out from other florists and reflect the exclusive range of flowers, plants, accessories and contemporary approach.
The ThinkingOur creative thinking produced a dark backdrop to set off a multitude of vibrant flower colours within the shop, to give a sophisticated feel. The delicate nature of plants are reflected in the use of fine letterforms for the logo and flowing illustration. By using the illustration and logo at different scales, the right amount of subtlety and impact was achieved. For the stylish van livery, visibility at every angle is ensured as the illustration wraps over the van sides and onto the roof.
The ResultThis very different approach for a florist succeeded in setting it apart from all competitors and has helped to attract business locally and nationally. Would you believe we actually created the Flowerworks brand over 10 years ago, and it's still looking contemporary and fresh today.
We are delighted with the branding for Flowerworks. Newenglish's approach was interesting, fun and professional. the identity created is a true reflection of the character of our business.Flowerworks