ClientDe Montfort University
ProjectArt & Design prospectus
The BriefTo create a brochure that inspires and grabs attention, showing the wide range of Art & Design courses on offer at one of the largest faculties in the UK.
The ThinkingChoosing which university to study at can be a daunting task for anyone. Keeping the prospectus both exciting and quirky, as well as easy to access is key. A fluorescent pink cover with holographic foil type wows and engages straight away. A reassuring, confident tone follows throughout, with key statements about the university, city and courses highlighted. Calmer ‘air pages’ break up the course pages, featuring student successes.
The ResultOur work has gone down a storm with students and staff alike. The fluorescent pink has set the tone for further work, including the corresponding Degree Show material, cementing a cohesive brand for the faculty.
Newenglish are extremely good with words and always come up with exceptional creative and quirky ideas that are absolutely right for our rt and design audience.Marketing Manager, Faculty of Art & Design, De Montfort University