De Montfort University – Animated Email
Client
De Montfort UniversityProject
Animated emailThe Brief
De Montfort University asked us to create them a unique email design to wish their prospective students 'Season's Greetings'. The festive period is a time when lots of college leavers are considering their university options, so the well wishing message was twinned with a link to invite the recipient along to an open day. The overall message DMU wanted to say – A huge GOOD LUCK to their students for their upcoming results.The Thinking
We created a bright, colourful and fun email design using a collage of materials, objects and textures which were all then animated to give the message more vibrancy and engagement. If the user has their email setting to disallow animation, the image would stay fixed so they would still receive the sentiment and the open day invitation.The Result
The festive email was very well received and achieved almost a 40% click through rate, an incredible result! Following on from the success of the first email, DMU asked us to create a further animated email to wish their prospective students good luck in their exam results, encouraging them to get in touch if they have any questions. A very creative email communications solution!The Feedback
The email was very well received, with nearly a 40% Click Through Rate. We have also had some open day bookings as a result of the email, which is fantastic, so it was well worth doing!De Montfort University
