Croner Tax Wise
Client
Croner TaxwiseProject
Brand, literature, internal signage & stationeryThe Brief
To rebrand two merging companies into one new brand. This new brand needed to retain the existing colour palette of the Croner Group whilst standing out from everything else happening in the industry.The Thinking
We wanted to create a strong look for Croner Taxwise, working on clarity and brevity to clearly communicate their services and offers. We created a large colour palette which, whilst bringing something fresh to Croner and the industry, worked well with the existing brand and remained identifiable with Croner group. Using our newly created Croner Taxwise logo, we deconstructed our design to create graphic elements (the shapes and styles that appear across the brands new literature and stationery) which boldly portray the experienced and strong look and feel, belonging to Croner. These dynamic elements and layouts push a sense of vitality, bringing something fresh and modern to the sector.The Result
A brand which feels strong, experienced and forward thinking as well as personable - created through imagery and a clear brand, filtered down into a new logo, literature and animation. The literature has a clean and clear aesthetic, perfectly attuned with the clarity and conciseness of the company's services.
