James Coles and Sons (Nurseries) Ltd are the UK’s largest grower of trees and shrubs for the amenity and commercial markets. They are well known and much loved in Thurnby, Leicester but they also wanted to reach out to their customers via the web. They asked us to create a new website that would be full of personality, with the functionality to be a one-stop-shop for their customers to browse and purchase their wide selection of products.
We wanted the site to be packed with functionality, with hundreds of products for sale we knew we needed a scalable back end whilst keeping the purchasing process as simple and intuitive as possible.
The new site is all about the Nursery and their products. We have made sure customers can browse the stock list simply by searching for a plants common name, or through an A-Z catalogue. Each item has a live stock number and beautiful product photography pulled in automatically.