Striking flower shop brand identity

We set out to create a striking brand identity for a new premium flower shop, Flowerworks, in Leicester city centre; including shop signage and interior, packaging and print work.

The identity needed to stand out from other florists and reflect the exclusive range of flowers, plants, accessories and their contemporary approach.

Our creative thinking produced a dark backdrop to give the brand a sophisticated feel and to accentuate the many vibrant colours found within the shop. The delicate nature of the products is reflected in the use of the flowing illustration and fine letterforms in the logo.

Using the illustration and logo at different scales, the right amount of subtlety and impact was achieved. The visibility of the new brand is ensured at every angle on thestylish van livery as the illustration organically wraps over the van sides and onto the roof.

This very different approach for a florist succeeded in setting Flowerworks apart from all competitors and has helped to attract business locally and nationally.

We are delighted with the branding for Flowerworks. Newenglish’s approach was interesting, fun and professional. The identity created is a true reflection of the character of our business.


Would you believe we actually created the Flowerworks brand over 10 years ago, and it’s still looking contemporary and fresh today?

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