Vibrant primary school interior

New look for the Dorothy Goodman School in Hinckley

Newenglish created a completely new brand for The Open Thinking Partnership and the Dorothy Goodman School.

As part of this rebrand, the dull and uninspiring entrance to the primary school, corridor to the main classrooms, and sensory room has been given a vibrant and exciting new look.

Super graphics and blocks of colour have completely transformed what was a dull space into a fun vibrant space for children and staff. The colour theme and super graphics ties into the new brand personalities.

New concept cycle studio

Nottingham City Council Leisure Centres

Newenglish were commissioned to create a personality across all of Nottingham City Council‘s cycle studios located in their leisure centres.

With a natural theme the super graphic backdrops and window vinyls create a visually interesting theme to the spaces. The ceiling and walls have been toned down with a rich dark colour palette, whilst the floors continue the natural feel with timber effect. ‘Get on your bike and ride’, is a fun and cheeky reference to the queen song.

The scheme has been extremely well received by members and staff alike.

Mansfield Library: the whole building came to life

Nottinghamshire County Council

The brief

We were commissioned by Nottinghamshire County Council to create an interior personality for Mansfield Library that was unique and uplifting. A place that the community would want to visit time and time again, that they could call their own, irrespective of age. The project also required graphics to help intuitively guide users around the building and allow them to find what they were looking with minimal staff intervention.

The thinking

A library is a place where anyone can find out about literally ANYTHING. This might be via a book, video, CD, or via the internet, all of which can be found in Mansfield Library. In order to convey this idea we used clusters of random objects, every object with a story behind it. The ‘oddness’ encourages enquiry, whilst at the same time adding visual interest.

On arriving at the first floor the first impression is one of colour and space. The curved bookcases have illuminated header graphic panels. These follow the ‘objects’ theme, but link to the subject area of the bookcase, for example the gardening section features garden tools. Sections are also colour coded to help customers navigate.

A previously blank long wall behind the IT area was transformed with an 18 metre colourful wall graphic. Large scale graphics are used to identify other key areas, such as toilets, carefully positioned to ensure visibility from across the library. We felt it was important that children had a part of the library that was a place for them, so we created a children’s character called Scribble who is seen doing lots of fun things.

The result

Before the refurbishment, library staff were constantly dealing with customer complaints and comments about the state of the building infrastructure  and on its appearance (dull interior, very 1970s, dark and uninspiring). Since the refurbishment these negative comments are virtually eradicated, instead staff frequently receive glowing feedback from the library visitors. Some impressive statistics back this up (2010 was the last year before refurb, 2012 the first full year after completion):

  • +30% increase in library visitors (2010 vs. 2012)
  • +207% increase in new members (2010 vs. 2012)
  • +481% increase in event attendance (2010 vs. 2012)
  • +72% increase in book/stock issues (2010 vs. 2012)
  • +88% increase in computer/internet use in hours (2010 vs. 2012)

The library was looking good [after the builders finished], but when you came and installed the graphics the whole building came to life… we are all SO excited now, it feels like our library.

Aileen Prince, Nottinghamshire Library Service
Meet Scribble

Trumpet blowing

Newenglish Design WINNER at DBA Design Effectiveness Awards 2019 for Beeston Library.

We are pleased to announce that Newenglish Design has won aprestigious award for our work on Inspire Culture’s Beeston Library, Nottinghamshire at the DBA Design Effectiveness Awards 2019. These Awards recognise projects that demonstrate design’s tangible effect on a business by drawing focus onto design’s strategic and commercial value.

The creative work resulted in a 62,721 increase in library visits, a 42% increase in new members, 135% increase in event attendance, and a 300% increase in room hire income.

Entered jointly by the client andNewenglish Design, the DBA Design Effectiveness Awards are an annual event that provide powerful evidence that design thinking combined with business acuity can bring about the right conditions for business transformation to occur.

The shortlisted winners had been selected through three rigorous rounds of judging, by a panel made up of design and marketing heads from leading brands and organisations.

Read the press release here

Southampton International Boat Show 2017

Newenglish created an eye catching product-driven stand for Honda Marine at SIBS 2017.  

The stand featured a number of new models as well as highlighting Honda’s innovative technology with a series of interactive informative displays. The double height structure created an eye catching central hub for the stand, as well as shelter to avoid those inevitable showers. The structure itself created some large areas allowing us to highlight the boats in use with lifestyle photography.

Newenglish have also created the brochures and photography which were used across the stand to great effect. If you look closely at some of the shots you might spot our marine model… well done, Matt, you really look the part. Matt gets all the best jobs!

Euroshop Trade Fair: Drycon

We’ve had the privilege of working with international premium interior specialist Drycon. Due to exhibit at the Euroshop trade fair in Dusseldorf, the Drycon directors enlisted Newenglish to help communicate what they offer and the way in which they work.

With each exhibitor at the event given the same size unit to set up in, we were provided with a blank canvas. Drycon’s expertise in developing physical spaces allowed us to fully express not only the contemporary nature of their work but also showcase their innovative use of materials.

The floor and 4 metre high walls were skimmed in Drycon’s exclusive Drycon®Crete mix giving the temporary structure a very solid, permanent presence. Our vision was to have the Drycon exhibition feel strong, and vital to the industry. By carefully using materials so often reserved for more imposing structures, the stand stood out within the pop-up surroundings of the expo.

For the stand we also devised a centrepiece in the form of a bespoke 3 metre table made from carefully sourced German timber atop a concrete plinth. This acted as both a gathering point for the Drycon team with potential clients, and also a countertop to promote their partnership with renowned German liqueur distillery Jägermeister (served ice-cold to any keen attendees!).

Drycon’s efficient project management and workflow was represented in a wall graphic demonstrating their approach set within the concrete layer. The visuals cut into the concrete to reveal a vibrant blue layer beneath.

We loved working with Drycon, and on the opening weekend of the trade fair we made the trip over to Dusseldorf to see how they were getting on and get a good look at our design in the flesh… or rather concrete.

Over 3,000 shots in three days

On location with Honda

Getting the best shots requires planning but also the ability to seize an opportunity when it arises. We changed our shoot list around a little when we heard that around a hundred cows were being rounded up from a field and herded into the yard…

We took some great real-life action shots of the ATVs doing exactly what they are designed to do, and doing it brilliantly. We also created various scenarios to show the versatility of the ATVs and the new Side by Sides.

All the pre-planning paid off with a very, very successful three day shoot!

Newenglish launch NEW Honda Pioneer

An early start on our first day back in the new year as Matt, Carl, and photographer, Mike, were out on location doing a photo shoot.

We were shooting the 2017 range of ATVs (All Terrain Vehicles, quad bikes to most people) plus the all new Honda Pioneer 700-2 and Pioneer 700-4, two truly versatile Side by Sides.

We had done a very detailed reccy before Christmas, so we knew all the best locations on site. Fortunately our photographer, Mike, didn’t mind getting dirty lying in the mud, and climbing up ladders, to get the very best angles for the shots!

Madisons cafe: interior

Just completed. Madisons cafe on London Road in Leicester has undergone a makeover, featuring 400 hanging cups, teapot lamp shades, bespoke wallpaper, and a new brand identity.

Madisons hand makes its delicious Galato on the premises, and serve hot food, such as pasta and pizza, plus pastries and delicious coffee.

The new look and feel creates a unique interior that works well with the elegant high ceiling building.

Hyson Green Library – Nottingham City Libraries

Our first job for Nottingham City Libraries.  

The library has been given a strong personality that reflects the vibrant multicultural nature of Hyson Green. The library features vibrant colours, line drawing illustrations and a character called ‘Skate’ in the children’s section.

Hyson Green library sits within the Mary Potter Centre which is also home to local GP practices, City Council Services, and Nottingham City Homes.

Reaction to the refreshed library has been extremely positive.